Friday, April 3, 2009

Macy's 63rd Annual Flower Show: A Bohemian Garden

The 63rd Annual Macy's Flower Show begins today at the Union Square location. The show is FREE and lasts until April 18th. On Sunday the 19th, all the real flowers used in the store will be sold and the money will go to charity. This years theme, “A Bohemian Garden,” transports customers to a magical fantasyland of enchanted forests and storybook castles inspired by the historic countryside of Prague—the true Bohemian city.




For two weeks, Macy’s Union Square will be transformed into a captivating wonderland of enchanted forests, magical marshlands and settings inspired by castles and bright and pastel color palettes. Mystical creatures like fairies, unicorns, wood nymphs and fireflies play and hide in unconventional presentations of thousands of spring blooms, lush greens, and oak, maple and manzanita forests. Hand crafted bejeweled Easter eggs inspired by FabergĂ©, landscape murals commissioned by a local artist, rabbit topiaries and candy garlands complete the exquisite kingdom.


Fairies are everywhere!




Below is a chandelier that is inspired from a trees root system.


You'd think we were in a recession...not when it comes to corporate marketing!



The Macy's Flower Show takes place in NYC, Philadelphia, Chicago, Minnesota and San Francisco. Believe it or not, San Francisco has the best show. After all, we are the best when it comes to all things green!

The enchantment of “A Bohemian Garden” continues in Macy’s exterior windows on Stockton and O’Farrell streets. The heart of the store’s corner window is a spectacular tree that grows jewel-encrusted eggs. Butterfly rainbows, peek-a-boo fairies, richly colored peacocks and twinkling fireflies complete the captivating scene. Other exterior windows feature curious hideaways like a private marshland with a magnificent queen swan, a magical spider in a web, a gazebo covered in climbing vines of wisteria and jasmine, and roses, water lilies, orchids, azaleas and rhododendron.
(Exerts of this blog post taken from the Macy's West Flower Show Press Release available at: www.macys.com/pressroom)

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